We often talk about how to make the film. The grind of writing, shooting, and editing until the story finally takes shape. But what happens next? How do those stories actually reach people?
For many African filmmakers, distribution remains one of the biggest unanswered questions. We’ve seen incredible progress in production; new voices, new audiences, and global recognition at major festivals. But the bridge between visibility abroad and access at home is still fragile. Audiences are ready, filmmakers are ready, it’s the systems in between that need reimagining.
At LBx Africa, we’ve been thinking deeply about this. After years of producing and marketing stories that travel; from Softie to Free Money, Matabeleland and many more, we realized that the next frontier of our work had to be where stories go after they’re made. How do we get more films into classrooms, community halls, and local cinemas across the continent? How do we create spaces where African audiences can experience African stories together?
You may have heard of Bigger Motion…
Launched during this year’s NBO Film Festival (October 17–27), Bigger Motion represents a new chapter in African cinema, one that’s about movement, connection, and access. The launch brought together storytellers from the region, reflecting a shared vision that bold local stories can spark global conversations.
Our first slate featured four powerful titles screening at the festival:
- Shadow Scholars (Kenya/U.K) — Directed by Eloise King
- Khartoum (Sudan) — Directed by Anas Saeed, Rawia Alhag, Ibrahim Snoopy Ahmad & Timeea Mohamed Ahmed
- How To Build A Library (Kenya) — Directed by Maia Lekow & Christopher King
- Matabeleland (Zimbabwe) — Directed by Nyasha Kadandara
Together, these films speak to what we believe in; collaboration across borders and a commitment to making African cinema accessible, visible, and celebrated where it’s made.
The NBO Film Festival once again proved what’s possible when audiences and stories meet on home ground. It was a beautiful reminder that African cinema doesn’t only belong in international spaces, it thrives in local theatres and community events where the conversation continues long after the credits roll.
That’s the space Bigger Motion wants to nurture, where storytelling meets impact. We see film as a tool for connection, empathy, and change. Whether it’s a classroom discussion sparked by a documentary, or a community screening that opens space for healing and dialogue, impact is at the heart of what we do.
Join the journey
As we begin this new chapter, we’re opening our doors to filmmakers, curators, and partners who are equally passionate about getting African films seen. Whether you’re developing a project or looking for creative ways to share it with audiences, we’d love to connect.
Reach us at distribution@biggermotion.com and let’s move stories together.